TO ORDINARY LIFE TO ORDINARY LIFE TO ORDINARY LIFE
TO ORDINARY LIFE
A TV commercial also served as a rebranding video campaign for Carpoly Chemical Group., a leading manufacturer of painting and coating products in China.
This film makes reference to the classic hide and seek game to playfully depicts the efforts and frustrations we encountered when we add colors to spice up our home.
In this film, a girl who is obsessed in vibrant color attempts to replace homewares and decoration for a man who has everything in black & white.
* This film was created in 2019 before the release of the popular Netflix Korean drama “Squid Game”. Any similarity is entirely coincidental.
Director & DOP: Kalun
Sound Design: Paulina Miu Kühling
Styling: Clarence Lau
Storyboard Illustrator: Xinye Zhang
Makeup: Kie Kiyohara
Hair: Shinya Fukami
Gaffer: TK Chan
Actors: Mito Yokota & Mikito Uchida
Camera Assistant: Gyu Seong Jang
Production Coordinator: Leung Lik Yuen, Yuki