MY RIGHT FOOT MY RIGHT FOOT MY RIGHT FOOT 

MY RIGHT FOOT

Avery Dennison teamed up with SHUKYU Magazine for a special showcase: Ginza Football Market.

Through collaboration, they also work side by side with a number of leading artists and designers within the local soccer community in Tokyo and worldwide to produce a series of crests, badges, and heat transfers that were beautifully inspired by local football culture and the loyal fans.

The series of designs created were imbued with pride and positive messages, influenced by the strong culture of the beautiful game and also paying homage to recent momentous global movements.

It is a teaser movie made for the above project.

Tokyo, 2021