ARTDICTED

A promorion video made for two friends a project collaborating with various artist in the world to produce limited edition sculptures, goods and exhibitions.

To blur the line between artworks & commercial goods, I avoid using classic advertising narration. Instead, I conducted an interview without using it directly, but rewrote the narration in an automatic thinking style aiming to reproduce the unconscious & effortless cognitive process when artist Masanori Ushiki was designing the new characters specifically for ARTDICTED.

Tokyo, 2022

Featured Artist: MASANORI USHIKI
Director & Cinematography: KALUN
Creative Partners: STUDIORORO + YOUNG & INNOCENT
3D animator: ADRIAN SZWARC2D
Motion graphic designer: LIO YEUNG
Music & Sound Designer: KENJI KARIU

Presented by ARTDICTED